Customer satisfaction is key to any successful restaurant. Any good hospitality leader knows that if your customers aren’t happy, they won’t make return visits or act as brand ambassadors. With an online restaurant survey, customers can quickly and easily answer questions that help you understand what you are doing right and the wants and needs of customers. This information is essential for developing a good customer experience strategy.
While surveys can be an important tool that helps you better understand your customers and make improvements, there is also the potential for survey fatigue. It doesn’t take long for respondents to get tired of endless questions, especially when the questions are poorly worded and require a written response. That is why it is important to keep your survey as short as possible.
As a general rule of thumb, your survey shouldn’t take longer than five minutes. Studies show these surveys have higher completion rates. That means that you can ask about 10 questions. If your survey is going to take more than 10 minutes, you may have to offer an incentive in order to ensure participation.
How to Design an Online Restaurant Survey
Constructing your online restaurant survey begins with clearly defining your goals. This will help you ask targeted questions. To get the best results, ask open-ended questions and avoid those that will yield a simple yes or no answer. For more detailed data, include a couple of places where respondents can write out their answers, but remember to limit how often you require a longer answer.
There are some important restaurant survey questions that should not be overlooked when designing your online survey.
- How often do you eat at the restaurant?
- What do you like about the menu?
- How would you rate the cleanliness of the restaurant?
- How did the staff perform?
- What drinks would you like to see added to the menu?
- Would you eat at our restaurant again?
- How likely are you to recommend our restaurant to a friend?
Not only will this data provide you with valuable feedback, it will also help you decide whether your business is ready for growth or if you need to make some major changes.
Best Tools for Making A Customer Satisfaction Restaurant Survey
Fortunately, designing a professional restaurant survey that makes it easy to collect and analyze data is easier than ever. There are several affordable and user-friendly survey tools that can help you make customer satisfaction surveys for your restaurant a priority. Here are just a few of the top picks:
- Google Forms
With a little bit of research, you can find the best service that will support your efforts and meet your budget.
As businesses continue to deal with COVID-19 and work to protect the health and safety of both employees and consumers, customer satisfaction surveys for restaurants will take on a whole new importance. Gathering feedback and data can play an essential role in weathering these difficult times and making sure that customers are happy, willing to return and excited to recommend your restaurant to others.
What is the best number of questions for a survey?
The exact number will vary based on your goals, but in general, you will want to ask around 10 questions that will take the customer about 5 minutes to answer.
What are the most important questions to ask your diners?
You will want to ask: what do they like/dislike about the menu, how would they rate the cleanliness of the restaurant, how did the staff meet their needs, how often they eat there, whether they would recommend the restaurant, etc.
Are customer satisfaction surveys for restaurants important?
Yes, customer satisfaction surveys are an important tool for gathering data and feedback that will influence the decision making process now and in the future.
Which is the best survey platform?
Fortunately, there are many reputable and affordable platforms. Here are just some of the most popular and top-rated: Typeform, JotForm, Formstack, Google Forms, SurveyGizmo, SurveyMonkey and AskNicely.